We thought that whilst we’ve been jabbering on about some, quite frankly, very interesting subjects over the past few weeks, we would give you a little insight into the magic that’s happening behind the scenes on the Artstore website.

We’ve been cutting through describing products like a hot knife through butter, and although it’s probably the most tedious part of the project we’ve now gained a superhuman knowledge of art materials simply by forcing ourselves to learn about EVERYTHING!

As well as describing everything, we’ve been systematically photographing, weighing and measuring every product that’s made the cut for the website.  This is actually one of the more fun bits of the whole process, and allows us to be a little bit creative with some funky product photos, as long as we don’t get carried away weighing biscuits or the radio.  As I said, we  have gained a superhuman knowledge of art materials throughout this project, but we have also gained a superhuman knowledge of how much things weigh, and we can tell you straight off a 5p weighs 2g, a Hob Nob weighs 15g and our cellotape weighs 43g.

Apart from sorting the product side of things we’re getting ready to start some groovy promotion and are currently throwing ideas around for some art and video projects so we can get this ball well and truly rolling.  We’ve also got a nice bunch of guys working on the development side who are gonna help us make this website a little more than a glorified shopping basket.

Watch this space.